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Now, Amdavad Realtors go for Chicago
Thursday, June 12, 2008

After cementing plans to pitch Amdavad realty to US-based non-resident Gujaratis (NRIs) right at their doorstep with a property show in New Jersey, Amdavadi realtors are now going to Chicago to hard sell Amdavad.

After joining hands with the Association of Indian Americans in North America (AIANA) for their first international property show at the second 'Chaalo Gujarat: World Gujarati Conference' in New Jersey from August 29 to 31, the Gujarat Institute of Housing and Estate Developers (GIHED) is set to pitch Aapnu Amdavad at a two-day property roadshow in Chicago beginning September 6.

"More than 80 realtors from Gujarat - of which nearly 75 are from Ahmedabad - have signed up for the NJ property show. We are in talks with AIANA to help host the Chicago leg as well. But, if they don't, we are prepared to go it alone," said GIHED vice-president Suresh Patel.

The NJ and Chicago roadshows will see Amdavadi realtors pitch Brand Amdavad as well as upcoming residential and commercial projects worth over Rs 15,000 crore to nearly 60,000 NRGs.

GIHED has already booked a 100-stall pavilion at Chalo Gujarat to showcase a glitzy Amdavad of tomorrow, replete with mega projects like Gujarat International Financial Tec-City (GIFT), Sabarmati riverfront project, Bus Rapid Transit System, new international airport as well as a 3-D colour laser show and special film. A popular venue in the Gujarati heartland of Michigan has also been firmed up to woo high networth NRGs.

According to Patel, the US hard sell was aimed at marketing Ahmedabad's attractive, low-cost realty among NRGs who were eyeing better returns in India. "With NRGs increasingly bullish on India, what better way of driving home the Amdavad advantage than a sales pitch right at their doorstep?," says Patel, who admits that the aggressive US pitch was also a good way of tiding over stagnating domestic sales.



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