NRI Real Estate and Property Investment in India
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Ad Industry Flourish With Real Estate Entry
Tuesday, December 25, 2007

It's a wonderful time for the ad Industry. The sector has witnessed a double digit growth rate estimated at 15 and 20 per cent this year, primarily because of Infrastructure and real estate companies' demand of advertising. Companies in general are increasing their expenditure on advertising.

"The year has been fantabulous with the industry having phenomenal business. The major contributors to the ad industry boom are companies which have begun to advertise for the first time, especially from the Real Estate Sector.

The list of companies range from those building airports such as GMR to a real estate major such as India Bulls. While unconventional advertisers in the construction and real estate sector have jumped on to the advertising bandwagon, the FMCG industry, which has always relied on advertising to build its brands has raised its spends in the past year.

According to Mr Balakrishnan HUL has increased its ad spends this year. "We continue to have 35 per cent of the revenues contributed by the FMCG companies." So while the usual advertisers have been increasing their ad spends, there are exceptions such as consumer durable players who have been conservative this year.

"The ad spends by durable brands has remained constant this year although high spends have been made by financial services, infrastructure, insurance and FMCG companies," says Balakrishnan.




 

 

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